Shop Shop All

An eyeshadow palette of seven rich, buttery shades in a range of long-lasting finishes, each inspired by our iconic Soft Pinch Liquid Blush collection.

A 3-pack of collectible Rare Beauty stickers with metallic accents - for that 3D-enamel-pin look that you can stick anywhere.

Ease into your day with this super soft cotton tee made to feel good in.

Inspired by our bestselling Soft Pinch Blush shades—featuring a long-awaited red colorway for the very first time—this 27oz leak-proof bottle comes complete with a flip cap for on-the-go drinking, and a silicone straw cap for easy sipping all day.    *All sales are final.

Inspired by our bestselling Soft Pinch Blush shades—featuring a long-awaited red colorway for the very first time—this 27oz leak-proof bottle comes complete with a flip cap for on-the-go drinking, and a silicone straw cap for easy sipping all day. 

Inspired by our bestselling Soft Pinch Blush shades—featuring a long-awaited red colorway for the very first time—this 27oz leak-proof bottle comes complete with a flip cap for on-the-go drinking, and a silicone straw cap for easy sipping all day.    *All sales are final.

A sleek, minimal nylon backpack perfect for all your daily adventures. Made in celebration of Mental Health Awareness Month, with 100% of net proceeds supporting the Rare Impact Fund during the month of May to expand access to mental health services and education for young people.

Add un poco de color to your routine with warm, chile pepper hues inspired by Tajín®, your favorite Mexican seasoning. Featuring two full-size set exclusives: Soft Pinch Liquid Blush in Chamoy (deep red brown) and our new Positive Light Luminizing Lip Gloss in Clásico (rich terracotta with copper and gold shimmer). $45 value.   *All sales are final.

  A set of Selena’s latest faves for creating a classic smokey eye, featuring a full-size All of the Above Weightless Eyeshadow Stick in set-exclusive shade Perspective (deep golden olive), and a mini Perfect Strokes Universal Volumizing Mascara in Black.  

Two of Selena’s most-loved essentials in one must-have set. Rare Eau de Parfum 5mL Rollerball wraps you in a warm, decadent scent with a touch of spice, while Soft Pinch Liquid Blush in Happy (full-size cool pink) gives skin a pinch-perfect flush that lasts. 

A feathery soft blush brush that blends pigment-rich formulas with ease—ideal for applying liquids and creams for a soft, diffused finish.

Three Soft Pinch essentials in one travel-ready set, with a full-size Soft Pinch Matte Bouncy Blush, a Soft Pinch Liquid Blush Mini, and a set-exclusive Soft Pinch Tinted Lip Oil Mini—all in bestselling shade Worth (true rose). $56 value.

Come alive with dewy, everyday looks that pop. Soft Pinch Liquid Blush in Worth (true rose) gives cheeks a lasting flush, while Soft Pinch Tinted Lip Oil in set-exclusive Beloved (soft burgundy) leaves lips looking soft and full. 

The community fave Soft Pooch Dog Toy now comes in a brand new shade! With a plush tube and squeaky, crinkly handle that detaches, your furry friend will love playing with makeup as much as you do. This toy was created in honor of our Leaping Bunny certification, and to celebrate our commitment to animal well-being. 

Made of soft-touch velvet, this diamond-shaped powder puff pairs perfectly with our tinted pressed powder for smooth, seamless, and precise application. It includes an easy-to-clean sleeve for touch-ups on the go.

The perfect finishing touches for your most cherished moments. Featuring Soft Pinch Tinted Lip Oil in bestselling Happy (something old); Kind Words Matte Lip Liner in set-exclusive Committed (something new); Soft Pinch Liquid Blush in set-exclusive Smitten—an homage to the blush worn by Selena’s mom on her own wedding day (something borrowed); a special-edition Puffy Makeup Bag lined in blue to keep everything close (something blue); plus, a personal letter from Selena herself. An $85 value.  100% of profits from the Something Rosy Kit will be donated to the Rare Impact Fund*

An eyeshadow brush for easy, all-over blending, with a unique dense, angled shape that mimics your fingertip for max control.

Feel-good lip gloss in more ways than one: This limited-edition duo of ultra-shiny balms cushions lips with soft, nourishing color.

A travel vanity mirror that folds flat for easy storage, with a handy tray for keeping essentials within reach.  

Your go-to for staying comfy year round, thanks to a super soft fleece interior you just might want to live in. Pairs perfectly with our Comfy Sweatpants (sold separately).